It starts with how you position it
You’re not selling a discount card, you’re offering a better client experience. The biggest mistake clinics make when promoting memberships is focusing only on price. Yes, savings are important. But what really makes clients join (and stay) is the emotional value: feeling cared for, prioritised, and part of something special.
When you talk about your membership, lead with what it offers emotionally - convenience, consistency, VIP access - not just what’s on the price list. A line like:
“Designed for our most loyal clients who want regular care, priority access, and exclusive perks...”
feels far more compelling than: “Get 10% off treatments when you sign up.”
Get your team talking about it (the right way)
Your front-of-house and clinical team are your best marketers. But if they’re not confident in how to explain the programme, or worse, if it feels like a hard sell, they’ll avoid the conversation altogether.
Instead, train your team to introduce the membership organically. Think scripts like:
“You’ve been coming in regularly for your microneedling - have you seen our membership? It’s designed for clients just like you, and it could save you a lot over time.”
Make sure every team member understands the benefits, knows who it’s best suited for, and feels confident explaining it in a friendly, helpful way.
Use your app (and your tech) to nudge
Here’s where Patient Perfect makes it effortless. With our smart, branded app, you can nudge patients at exactly the right moment, without the awkwardness of a manual upsell.
Someone just booked their third facial in three months? They could get a subtle prompt in the app suggesting the membership.
A patient finishes a skin booster course? They get an exclusive invite to join your VIP members’ club and maintain their results with perks.
This is smart, automated marketing that doesn’t feel like marketing at all. It’s just helpful, timely, and personalised, and it works.
Showcase real stories and real results
People don’t just want to hear what your membership includes. They want to see what it does.
Share real client stories on your social media and in email campaigns - before and afters, quotes from happy members, or even short reels showing someone coming in for their monthly treatment.
Create the narrative: your membership isn’t just a product, it’s part of their self-care routine. Make people think, “That could be me.”
Don’t forget email and SMS
Email isn’t dead, it just needs to be smart. Segment your audience based on behaviour (like booking frequency), and send targeted messages to those who are most likely to benefit from the membership.
However, with Patient Perfect, these automations are built in. You can set phone notification alerts to trigger based on visits, spend, or time since last appointment.
A message like:
“We noticed you’ve had a few treatments recently. Our membership is designed to make your regular visits even better.”
...is far more effective than a blanket “Join now!” message sent to your whole list.
Make it impossible not to know about it
One of the easiest ways to increase membership sign-ups? Make sure your patients actually know it exists.
That means your membership shouldn’t just live on a menu or in your app, it should be everywhere. A beautifully designed flyer in your waiting room, a subtle sign in every treatment room, a mention at reception. Even better? Add it to your team’s email signatures and include a line in your post-treatment aftercare emails, like:
“Loved today’s treatment? Our membership programme is designed to help you stay glowing all year round, with perks, priority booking, and savings along the way.”
Repetition builds familiarity, and familiarity builds trust. The more places your patients see it, the more likely they are to ask about it, or better yet, sign up on the spot.
With Patient Perfect, you can even automate follow-ups after someone’s third treatment, gently prompting them to explore the membership and showing exactly how much they could be saving. Pair that with the in-clinic touchpoints, and your membership becomes a natural part of your clinic’s identity.
Make it easy to join (and even easier to love)
No one wants to fill out forms or navigate a clunky booking system. The easier it is to sign up and start benefiting, the more likely clients will commit.
With Patient Perfect, patients can explore, join and manage their membership in just a few taps inside your branded clinic app. It feels seamless and intuitive, like everything else they do in their lives now.
The same goes for ongoing value: keep reminding members what they’re getting. Push gentle reminders of their perks, track usage, and celebrate milestones. Make them feel seen.
